We're still in the Enlightenment, only now reason has shown us that we are not reasonable - and a more empirical study of man helps us remember the point of the whole program
Sunday, May 20, 2018
Prepare for People Signalling Their Taste by Seeking Out "Artisanal" Non-Machine-Harvested Wine
Early move toward automation in Napa, predictably there due to land and labor costs and the availability of automation experts. Prepare for the usual pearl-clutching that a culturally important (but nonetheless already commodified) object like wine is being increasingly mechanized. At least this will give the opportunity for future hipsters (I predict on the 5-10 year horizon) to signal their values by only buying human-produced wine.
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