Sunday, May 20, 2018

Prepare for People Signalling Their Taste by Seeking Out "Artisanal" Non-Machine-Harvested Wine

Early move toward automation in Napa, predictably there due to land and labor costs and the availability of automation experts. Prepare for the usual pearl-clutching that a culturally important (but nonetheless already commodified) object like wine is being increasingly mechanized. At least this will give the opportunity for future hipsters (I predict on the 5-10 year horizon) to signal their values by only buying human-produced wine.

No comments: